It’s all about a scents of identity

IFRA UK Fragrance Forum 2022



Project Type

Live event

About the project

While CCC supports the International Fragrance Association UK (IFRA UK) throughout the year in the areas of PR, communications, events, brand design and social media, the most important annual event is the Fragrance Forum. The twelfth Forum was held at The Royal Institution in London with a mix of members, stakeholders, academics, journalists and interested parties invited to celebrate the rich and diverse world of fragrance and olfaction and how it relates to the world around us. Speakers from science, medicine and the fragrance sector presented on a variety of subjects supported by interactive sessions, both digital and olfactive.

CCC delivery

  • Theme development and branding design
  • Social media asset production
  • Event and content planning
  • Speaker research and liaison
  • Co-ordination of National Smell Survey with YouGov
  • Media planning and journalist management
  • Technical staging of event
  • Video coverage and editing

Photography of event : Tracey Croggon, Big T Images