The challenge
The Friends of Highgate Cemetery Trust brought us in to promote their plans top conserve and enhance this world-renowned site for future generations.
Our approach
We developed a new communications strategy to generate national and international awareness of the competition to create a new landscape and architectural masterplan. We developed a new website, a series of films and an online consultation, keeping influential stakeholders informed and onside throughout the process. We generated 155 items of national, local, broadcast and international coverage, ranging from BBC Countryfile and BBC London through to The Observer (UK), AFC (France) and CBC Canada.
“The CCC team worked closely with us to manage the communication around our plans for the future of this much loved site every step of the way. Their media handling resulted in some tremendous profile for the competitions and the Cemetery more widely and their detailed approach ensured that we kept our stakeholders well informed. We were delighted with the number and quality of Architectural responses we received and the positive feedback from people who care about this special place.”
Ian Dungavell Director, Friends of Highgate Cemetery Trust
